Transparency & Funding
How We Make Money
Last updated May 2026
PetsyInsuranceReviews.com is owned by Whododo Pty Ltd and operated by Okushon, a digital advertising and ad space technology platform. Our work — which is always available to our readers free of charge — is funded from three main sources of income described below.
We are committed to being transparent about how this site generates revenue. The funding we receive does not influence the reviews, ratings, or editorial content published on this site. All review content is based on publicly available consumer feedback aggregated from third-party platforms including Trustpilot, ProductReview.com.au, and Google Reviews.
Advertisements
We provide companies with advertising or sponsorship space for their products and brands. The compensation we receive affects how and where advertisements appear on the site. Sponsored advertisements are always clearly labelled and kept separate from editorial content.
Advertising does not in any way affect the nature of our content, the reviews we publish, or the way we present information about any insurance product or provider. Our editorial reviews, explainers, and aggregated ratings are entirely independent of any advertising relationship.
Display advertising on this site is served through Google AdSense and other third-party advertising networks. Whododo Pty Ltd, through its Okushon platform, may also facilitate the sale of direct advertising or sponsorship placements on this site.
Affiliate Links
Some product providers featured on this site are linked to via affiliate links. These links may appear in three formats:
- →A display advertisement labelled 'Featured Partner', which links to an advertiser's website.
- →A text-based link within the body of an article, where the name of a product or provider is hyperlinked to the advertiser's website.
- →A 'Get a Quote' or 'Learn More' button or link within a review or comparison section, which takes the reader to the advertiser's website.
By clicking on one of these affiliate links, you will be taken to the product provider's website. We may receive compensation from the product provider based on your visit or a subsequent action you take on their site — for example, if you request a quote or purchase a policy, we may receive a fixed referral fee or commission. This compensation does not affect the content of our reviews or the way we present information about any provider.
Featured Partners
Companies with whom we have entered into an advertising, sponsorship, or referral relationship are referred to as 'Featured Partners'. Advertisements from Featured Partners appear on this site as affiliate links which, if clicked, will take you to the Featured Partner's website. If you take a particular action on that site — such as requesting a quote or purchasing a product — we may receive compensation or a fixed commission.
We are not remunerated for merely displaying advertisements from Featured Partners, nor are we paid if you click through to their site but do not take any further action. The compensation we receive varies from one advertiser or sponsor to the next, and may affect the prominence of how and where their advertisements appear on this site.
Sponsored advertisements from Featured Partners are always kept separate from editorial content and do not affect the nature of that content. All review and editorial content on this site is entirely independent of any advertising or sponsorship relationship.
With the exception of receiving income in the manner explained on this page, PetsyInsuranceReviews.com and its owner Whododo Pty Ltd receive no other remuneration from, and do not have any other interest in, a reader acquiring a financial product from, or acting on any information provided by, a product provider linked to on this site.
Editorial Independence
The review and editorial content published on PetsyInsuranceReviews.com is based solely on publicly available consumer feedback aggregated from independent third-party platforms. We do not accept payment to alter, remove, or suppress any review content. Negative reviews are displayed in full alongside contextual notes to help readers interpret them accurately.
Our aggregate ratings are sourced directly from the relevant consumer platforms and are not adjusted or manipulated. The selection of reviews featured on this site is made editorially, with the aim of representing the full range of customer experiences — both positive and negative.
About This Site
Owner
Whododo Pty LtdWhododo is a Sydney-based collective of digital marketing companies specialising in traffic tracking, first-party data analytics, and ad space buying technology. PetsyInsuranceReviews.com is a Whododo-owned digital publishing property.
Suite 58, 388 George Street, Sydney NSW 2000
Operated by
OkushonOkushon is Whododo's ad space buying and selling technology platform, bridging the gap between online publishers and advertisers through advanced auction-based technology. Okushon facilitates the advertising relationships that fund this site.
okushon.io →Important Notice
PetsyInsuranceReviews.com does not hold an Australian Financial Services Licence (AFSL) and is not authorised to provide personal financial advice. The information on this site is provided for general informational purposes only. Always read the Product Disclosure Statement (PDS) before purchasing any insurance product. If you require personal financial advice, please consult a licensed financial adviser.